Being the buzzwords of the decade, Analytics and Artificial Intelligence (AI) have now become a must-have to enhance experiences, improve productivity and enable greater autonomy. Analytics has occupied the CenterStage impacting each organizational function and can be a key differentiator for increasing campaign ROI, enriching customer journeys, managing risk or making operations efficient.
To leverage the power of Analytics and AI, it is imperative for professionals to holistically understand the different facets of analytics and identify the right use cases for the organization. Login to this session to hear from Swati on how companies leverage the analytics value chain (descriptive, diagnostic, predictive, prescriptive and cognitive) to improve organizational KPIs and drive business outcomes. Know more about how companies are leveraging analytics across marketing, risk and operations functions with key use cases of Analytics & Ai across industries and the key metrics to success of an analytics engagement.
