To ensure business continuity and value, it's not just important to have a high-quality solution or product but also a deliberate plan to drive adoption. The triggers a company uses in their marketing strategy and executions can range from just a few to several hundreds -aligning your product/service interventions to the customer experience. When most companies make their communications intelligent, make them real-time, relevant, and effective, it becomes easy to fall behind. Event-based marketing through AI can drive profits much more quickly and efficiently. Login to this session as Sajith walks us through the various facets of event based marketing complimented with AI/ML algorithms.