Banking & financial services industry has been at the forefront of utilizing analytics and data science to drive business outcomes across dimensions of customer, marketing, risk and operations. There has been a lot of advancements over the last few years in terms of the types of techniques & algorithms utilized, the variety of use cases handled and the sophistication of the solutions which has led to more mainstream acceptance of data science solutions by business leaders. Especially for the payments & credit card industry, there is immense value to be derived from data-driven decision making owing to the variety and volume of data available from both internal and external sources. The business impact could be even higher for sales & marketing use cases given lesser regulatory constraints as against risk use cases.
Login to this session as Vibhu explores some interesting use cases in credit card sales & marketing and shares how analytics & data science have transformed these functions by impacting each phase of the customer lifecycle, be it acquisition, engagement/growth or retention.