Demystifying the need and relevance of Machine Ethics and AI values in a new "virtual" (Metaverse foreseen) world. Artificial intelligence (AI) and robotics are digital technologies that will have significant impact on the development of humanity in the near future. They have raised fundamental questions about what we should do with these systems, what the systems themselves should do, what risks they involve, and how we can control these. As instances of unfair outcomes have come to light, new guidelines have emerged, primarily from the research and data science communities, to address concerns around the ethics of AI. Leading companies in the field of AI have also taken a vested interest in shaping these guidelines, as they themselves have started to experience some of the consequences for failing to uphold ethical standards within their products. Lack of appropriate action in this area can result in reputational, regulatory and legal exposure, resulting in costly penalties.

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